The Italian style is: NaraCamicie.

The story of a real fashion company, where else could it start than in the capital of fashion – Milan. Even the premium outerwear brand – NaraCamicie, has started its journey in this lively, crowded but charming city.

The adventure began back in 1984 when Walter Annaratone, an entrepreneur from Milan whose family has owned a retail store for decades, decided to start a shirt franchise store. He realized that there is definitely room in the Italian market for a quality product with a sophisticated image. Two young entrepreneurs named Mario Pellegrino and Enzo Pellettieri joined him on this ambitious project. The first store, which opened more than 30 years ago on Via Montenapoleone in Milan, still serves as a reference for the sales network and the look of the brand.

Thanks to the brand’s steady growth in the market and its popularity among customers, Naracamicia stores have opened across Italy and around the world. Today, there are about 380 stores worldwide.

Official international website: www.naracamicie.com